Assignment (6) - Poster Analysis

The poster on the left ("Breakfast at Tiffany's") is a good poster while the one on the right is a bad design poster.

The GOOD poster consists of the following points:

- Figure has more details than the background
- Simple and clear background
- Organized and simplified

- Harmony (visual balance)
- Controlling attention
- Scanning pattern (holding the audience within the frame)
- Easily draw the audience attention to the important points (name of leading actress & title of

the film)

- Contrast in the copy: name of the actress (Audrey Hepburn) and title of the movie

(Breakfast at Tiffany’s)
- Proximity as the figure of Audrey Hepburn (foreground) is bigger than the couple and the

buildings (background)
- Gestalt principle of Contrast (good contrast between background and the figure)

On the other hand, the BAD poster is...

- Lack of visual harmony as the poster is very cluttered (too many elements -> difficult for

audience to focus their attention)

- Elements in close proximity with each other

- No contrast between the graphics and the text

- No clear separation of figure, snowflakes and text

- Low intensity, dull colors used (varying degrees of white and grey)
- Fail to capture the attention of the audience
- Absence of closure (no path to follow, no direction, does not seem to continue)

Hence, I and my other groupmate (Pin Xiu) felt that the one on left is GOOD poster design whereas the right one is BAD design.

HP Notebook design - "hope" interior edited

I've made changes to the interior design of the "Hope" theme- the background is changed to black and the strips are red while the keyboard is yellow. These 3 colors are also used on its extorior, so as to make the overall design consistant. The strips are only red and not a mixture bcos when I tried to mix both, i.e. one yellow one red, it looks "messy" hence I stick to red strips only while keyboard is painted bright yellow instead...

Assignment (5) - Notebook Design on HOPE & LOST

The top 2 designs (ext. & int.) are for the theme on "Hope" while the bottom 2 (int. & ext.) are for the theme on "lost". On the "hope" design, I chose bright and attention-grabbing colors- red & yellow- and contrast them on a black background. To me, it signified a hope appearing in the dark, which is similar to the idea of a light flashing through the dark. However, I failed to link the interior design to the exterior one because different background & foreground colours are used (comments from the tutorial). So I guess I would need to change the background of the interior to black and the line, from orange to red and yellow, to show consistancy. Furthermore, I also neglect the ratio of the color portion, it should be 6:4 instead.... Hopefully this problem could be remediate by having more lines... By the way, the orangy strips on the interior actually symbolise 'lines of hope'!

As for the "lost" theme, I employ an overall greyish tone on both the int. & ext. To me, the feeling of "lost" is greyish and the random lines running across the design are also of different tones of grey. A single brownish line suggests a single pathetic soul, which is lost in the alien world. The brown line stands out in the tones grey because it has been isolated :( The interior is of similar design, as the ext. one, only that I make it slightly less 'messy' and complicated. I always prefer a 'cleaner' interior design because I feel that it would be hard to concentrate on typing if the keyboard is too messy...